Corporate
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U SPORTS, the national brand of university sport in Canada, is pleased to announce the nomination of Mr. Adam Ashton to the position of Chief Operating Officer. His appointment begins immediately.
“From team leadership, organizational excellence and relationship management, Adam will bring a balanced approach, steady personality and diverse sports business experience to our organization.”
Graham Brown - President and CEO at U SPORTS
Mr. Ashton is a senior leader with 25 years of experience in executive management, sports media and event marketing. Some career highlights include serving as Senior Vice President Business Operations at Bell Media, President of Canada’s Olympic Broadcast Media Consortium and VP Marketing with TSN. Most recently, he was the Managing Partner at Influence Marketing.
“We are excited to have Adam join our dynamic team of sports management professionals,” said Graham Brown, President and CEO at U SPORTS. “From team leadership, organizational excellence and relationship management, Adam will bring a balanced approach, steady personality and diverse sports business experience to our organization.”
In his new role, Mr. Ashton will ensure that the organization focuses on achieving its long-term vision, strategy and growth with particular attention to strategic leadership, governance, operations, finance, human resources, partner relations and revenue generation.
"I see great potential with U SPORTS and look to continue the tremendous momentum the team has built so far," said Mr. Ashton. "My approach is to listen, focus our aim and take the right action to advance our organization and stakeholders' interests.”
A graduate of the University of Guelph (BA, Management Economics), Mr. Ashton is also a certified Project Management Professional.