VANCOUVER/TORONTO – U SPORTS announced Thursday that INDOCHINO, the global leader in made-to-measure apparel will be the title sponsor of the highly-anticipated 2025 U SPORTS Men's and Women's Basketball Championships, which will take place at the University of British Columbia’s iconic Doug Mitchell Thunderbird Sports Centre and Historic War Memorial Gym, March 13th through 16th, 2025.
This partnership emphasizes a commitment to equality in sports and beyond, spotlighting both men's and women's basketball with equal enthusiasm, as the championships will unite the best men’s and women’s university basketball teams from across Canada, celebrating the excellence of student-athletes in both categories.
“As a proud Vancouver-based Canadian brand, we are honored to partner with U SPORTS and UBC to support the upcoming Men’s and Women’s Championship games,” said Drew Green, CEO and President of INDOCHINO. “It’s a well-known fact that when you look your best, you perform your best, so collaborating with athletes of all genders and iconic institutions like UBC and U SPORTS is something that runs deep in the INDOCHINO DNA. We look forward to the opportunity to continue to introduce INDOCHINO to the diverse population of students, families, and alumni of the UBC community as well as the nation.
This event will mark the first time in U SPORTS history that a single university will play host to both the women's and men's Final 8 basketball tournaments, all on UBC's beautiful Point Grey campus, located within the traditional, ancestral and unceded territory of the Musqueam people.
"INDOCHINO’s title sponsorship, adds tremendous value to the 2025 U SPORTS Basketball Championship,” said Lisette Johnson-Stapley, Chief Sport Officer of U SPORTS. “We are delighted to have a partner that recognizes and supports both men's and women's sports equally. This collaboration enhances the championship's profile and makes a statement about the importance of gender equality in the sports world."
“UBC Athletics and Recreation is thrilled to partner with INDOCHINO as the title sponsor for the historic 2025 Final 8 Women’s and Men’s Basketball Championships,” said Kavie Toor, Managing Director of UBC Athletics and Recreation. “We feel fortunate to collaborate with such a bold and innovative local company that have been massive game changers in the global apparel industry over the last 15 years. We appreciate that INDOCHINO offers unique opportunities for women and men of all ages to personalize their apparel to reflect their style and identity at an affordable price point. It’s the perfect fit for the Final 8, which should make for the best dressed championships ever.”
The women's and men's championships will each play games throughout the tournament at both venues with all medal games set to be played at the Doug Mitchell Thunderbird Sports Centre which was built as a 2010 Olympic and Paralympic host site. The UBC Thunderbirds, INDOCHINO and British Columbia’s greater basketball community eagerly await a chance to welcome the top Canadian university basketball teams to the west coast in 2025.
U SPORTS reveals 2025 Final 8 logo
U SPORTS is also proud to unveil the official championship logo for the 2025 U SPORTS Men's and Women's Basketball Championships. Led by the talent and expertise of the tournament’s presenting sponsor, Victory Creative Group, this vibrant and dynamic design captures the essence of Vancouver and showcases the spirit of both men's and women's basketball.
Building from the U SPORTS’ previous iconic locator logos, the 2025 U SPORTS Men's and Women's Basketball Championship logo is a seamless fusion of the breathtaking mountains that surround the city, the mesmerizing waves of the Pacific Ocean, while drawing inspiration from the iconic Vancouver Grizzlies' colour wave. It beautifully represents the convergence of athleticism and natural beauty that Vancouver and the UBC campus embody.
This logo serves as a reminder of the rich basketball heritage in Vancouver and the stunning natural surroundings that make UBC a truly special place to host such a prestigious championship.