More than 1.2 Million Canadians tuned in to CBC; 395% net growth in social media audience
The Canadian Elite Basketball League (CEBL) revealed Wednesday the official broadcast viewership, media reach, and digital growth metrics for the CEBL Summer Series held in St. Catharines, Ontario from July 25 to August 9, 2020. The league saw a record 1.2 million viewers across Canada tune in to four days of live television programming on CBC, Canada’s public broadcaster.* The 26 games provided by CBC Sports were among the top live-streamed sports events on cbcsports.ca and the free CBC Gem streaming service this summer.** Additionally, 120,000+ viewers experienced the CEBL Summer Series on the global streaming platform, Twitch.
When the CEBL Summer Series tipped off July 25 it became the first professional sports league in Canada to return to play since the mid-March outbreak of the COVID-19 virus shut down sports across the country. Games were broadcast live nationally on CBC, CBC Gem, and on cbcports.ca as part of a three-year partnership between CBC Sports and the CEBL.
In addition, the league and its seven teams also saw a net social media audience growth of 395% while receiving more than 15 million organic content impressions during the months of July and August.