Men’s Basketball News

U SPORTS and Université Laval proudly announce that GreenShield will be the title sponsor of the 2024 GreenShield U SPORTS Final 8 men’s basketball championship, March 8-10 in Quebec City.

“We are thrilled to have GreenShield partner with U SPORTS and Université Laval to bring the Final 8 to Quebec for the first time,” said Lisette Johnson-Stapley, Chief Sports Officer, U SPORTS. GreenShield is Canada’s leader in health and benefits, and its commitment to supporting the 2024 championship will help elevate the event for fans and participants alike.”

The Greenshield U SPORTS Final 8 brings together the eight best men’s university programs in a single-elimination event culminating with the awarding of the W.P. McGee Trophy in the province of Quebec for the first time.

"GreenShield was founded on the belief that all Canadians deserve the opportunities for better health. As a not-for-profit social enterprise, giving back isn’t what we do; it’s who we are," said Steve Laberge, Senior VP of Enterprise Growth & Quebec Region Lead of GreenShield. "We are thrilled to partner with U SPORTS and Université Laval on the 2024 GreenShield U SPORTS Final 8 Championship event to exemplify the importance of improved health outcomes through sports and engage with thousands of students and education sector leaders."

“It’s a tremendous honour for our university and athletic department to host the U SPORTS men’s basketball Final 8 for the first time in the province of Québec, said Julie Dionne, Université Laval’s Athletic Director. We’re grateful that we can count on such a passionate university sports community and the support of GreenShield that will allow us to offer fans and participants an event that lives up to our reputation of hosting first-class sporting events.”

All games from the 2024 GreenShield U SPORTS Men’s Basketball Final 8 will be broadcast on CBC Sports digital channels (CBC Gem, CBC or CBC Sports YouTube) in English, with coverage of the gold medal game on TVA Sports in French.

U SPORTS and Université Laval also announce that ticket packages for the 2024 U SPORTS Final 8 are on sale at (