Men’s Curling News

U SPORTS is proud to announce Fox 40 has extended its partnership as title sponsor of all 21 Coach of the Year Awards until 2024

The Fox 40 Coach of the Year will continue to be honoured for the next three seasons at all U SPORTS national championships during the pre-championship All-Canadian Awards in team sports and post-competition award recognitions in individual sports. The announcement was made Friday to kick off celebrations for National Coaches Week, running Sept. 18-26.

“Fox 40 has been an incredible U SPORTS partner for the past decade. The Foxcroft family believes in the power of education and sport. This is why we are so excited they have chosen to extend their commitment to U SPORTS by supporting our Coach of the Year Awards for another four years.”

Dick White - U SPORTS Interim CEO

Ron_Foxcroft_Ref_Image[2].jpg (416 KB)The Fox 40 Pealess Whistle was invented in 1987 by Ron Foxcroft – the first and only Canadian referee in NCAA basketball, who also officiated at the U SPORTS level – and has become the industry standard across numerous sports.

Initiated in 2019, the U SPORTS Fox 40 Coach of the Year Awards will be presented during the 2021-22 season as follows. Award presentation formats to be determined based on health and safety protocols due to the COVID-19 pandemic.


Sport Award Name championship dates
Women's Rugby Jim Atkinson Award Nov. 10-14
Women's Field Hockey Marina Van Der Merwe Award Nov.11-14
Men's Soccer N/A Nov. 18-21
Women's Soccer N/A Nov. 18-21
Cross Country N/A Nov. 20
Football Frank Tindall Trophy Dec. 4
Wrestling N/A Feb. 25-26
Swimming N/A Feb. 25-27
Men's Track & Field Bob Boucher Award Mar. 10-12
Women's Track & Field Sue Wise Award Mar. 10-12
Women's Basketball Peter Ennis Award Mar. 10-13
Men's Basketball Stuart W. Aberdeen Memorial Award Mar. 11-13
Curling N/A Mar. 15-19
Men's Hockey Father George Kehoe Memorial Award Mar. 17-20
Women's Hockey  N/A Mar. 24-27
Men's Volleyball N/A Mar. 25-27
Women's Volleyball Marilyn Pomfret Award Mar. 25-27

In addition to their Coach of the Year title sponsorship, Fox 40 will also serve as an Official Supplier – providing all coaches with lanyards, whistles, clipboards and custom notebooks at all U SPORTS National Championships – continuing its longstanding partnership since 2011 with the national brand of university sports in Canada.

“FOX 40 is very honoured to partner with U SPORTS,” said Ron Foxcroft, CEO of Fox 40 International Inc. “We value U SPORTS’ commitment to support the student-athletes, coaches and athletes, as well as communities across the country.”