U SPORTS announced Friday that Sports & Entertainment Atlantic (S|E|A) has secured Cavendish Farms as title sponsor of three U SPORTS hockey championships over the next two seasons.
The partnership includes title sponsorship of this season’s U SPORTS University Cup being hosted by the Acadia Axemen in Halifax, and the 2020 U SPORTS Women’s Hockey Championship in addition to the 2021 U SPORTS University Cup – both hosted by the UPEI Panthers in Charlottetown.
“We are pleased to renew a long-standing partnership with Cavendish Farms. Year after year, Cavendish Farms has been an incredible supporter of U SPORTS men's hockey, and we're thrilled they have extended it to the women's game this season. Their investment allows all of our student-athletes and fans to continue to experience terrific national events.”
Lisette Johnson-Stapley - Chief Sport Officer, U SPORTS
Cavendish Farms, the processor of frozen potato products, has served as the title sponsor of 10 of the last 14 University Cup championships, including from 2007-12 and 2017-present. Cavendish Farms’ support of the 2020 U SPORTS Women’s Hockey Championship will mark their first sponsorship in the 23-year history of the event.
“Cavendish Farms is pleased to continue its support of U SPORTS and the national hockey championships. It is exciting to see the tournaments returning to the Maritimes,” said Robert K. Irving, President of Cavendish Farms. “We wish the host teams from Acadia University and UPEI all the best as they organize what I expect will be top-level hockey from the time the puck drops until the medals are handed out.”
The University Cup tournaments will be held at the Scotiabank Centre (2020) and Eastlink Centre (2021), respectively, while this year’s U SPORTS Women’s Hockey Championship will take to the ice for a second straight year at MacLauchlan Arena. As previously announced, this year’s men’s hockey championship is also hosted in partnership with S|E|A.
“We are very privileged to have helped facilitate the bringing together of Cavendish Farms, Acadia and UPEI in a collaboration of three championships, in two cities, over two years,” said Chris Larsen, President of S|E|A. “The enlightened thinking from all parties has made this unique and innovative partnership come to life.”
The Panthers host the Axemen in Atlantic University Sport (AUS) men’s hockey action Friday night at 6 p.m. ET / 3 p.m. PT at MacLauchlan Arena on UPEI campus. Livestreaming is available on AUStv.